Ep. 454 - John Lemke (Loyalty Marketing Director, E Group)

Ep. 454 - John Lemke (Loyalty Marketing Director, E Group)

0 0 4 years ago
Understanding how priority points and loyalty marketing work for a sports franchise is something that John Lemke has been dealing with for a long, long time. His career has spanned from loyalty marketing programs for the airlines, hospitality to setting up various sports franchise models with EFan. Lemke sorts out some of the issues regarding a loyalty marketing plan and implementation, in order to ensure that when a customer buys into a rewards program, that they stay in, long-term and ... See More

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